Responding to Inappropriate Alcohol Marketing 

This web-site has been developed as a result of a community-originated and community-driven project to respond to significant concerns about the impacts of alcohol marketing on alcohol consumption (particularly among young people).

On this site you will find information and resources about:

• Alcohol and young people
• Alcohol advertising
• Point-of-sale alcohol promotions
• How to complain about inappropriate alcohol advertising

Alcohol-related harm

Australian research has found that alcohol is widely used by secondary students, with 50% of 16-17 year olds surveyed having consumed alcohol in the week prior to the survey, and 35% having consumed it at dangerous levels (White et al, 2003). The National Alcohol Indicators Project (NAIP) estimated that over 80% of all alcohol consumed by 14-17 year olds is drunk at a level that poses short-term risk of injury, and each year over 3,000 under-aged drinkers are hospitalised for alcohol attributable injury (Chikritzhs & Pascal, 2004).

The Centre for Health Initiatives

The Centre for Health Initiatives (CHI) was established in 2004. It is a Strategic Research Initiative of the Faculty of Health and Behavioural Sciences, University of Wollongong.  CHI has been involved in various research projects relating to the effects of alcohol and alcohol advertising on our society. For further information about CHI, visit our web-site at http://www.uow.edu.au/health/chi/index.html